MaxCell®, a division of TVC Communications, respects your privacy and we want you to be confidant in sharing your information with us. This Privacy Policy and Terms of Access (this “Policy”) applies to any of our (or our affiliates’) websites, computer applications or mobile applications that link to this Policy (collectively, the “Services”). The terms “we,” “us” and “our” refer to MaxCell and its affiliates. By using the Services - even if you do not make a purchase - you agree to this Policy as part of a legal agreement between you and MaxCell.

Your privacy and trust are important to us. This Policy includes information on how MaxCell handles personal information. MaxCell recognizes that the proper treatment of personal information will maintain confidence in our organization and will provide for successful business operations. Protecting the confidentiality and integrity of personal information is a critical responsibility that MaxCell takes seriously at all times.

[MaxCell’s data privacy practices described in this Policy apply to customer and supplier information MaxCell collects in the United States and via the Services.]

Information We Collect

We gather information about you from various sources:

  • Information you give us, such as during transactions, customer service processes, registering on our website or requests for information
  • Information automatically collected via our website, such as through cookies
  • Information from various sources, such as publicly accessible information
When you use the Services, we collect certain information, either actively or passively. Passively-collected information typically includes your IP address, browser type and browser configuration. It may also include additional information, depending on your browser’s settings. We use cookies, which are unique text files stored on your computer or mobile device. Our cookies help us recognize you as a repeat visitor and help you browse our websites and use other aspects of the Services more efficiently. They also allow us to understand your browsing activity so that we can develop statistical information to help us improve the Services. You can configure your computer or mobile device to reject or delete cookies. We also actively collect information you give us, depending on how you are using the Services. For example, when you request a catalog, we collect your shipping information so we can send you the catalog. When you place an order, we collect your payment and shipping information so that we can process your order. If you ask us a question or request support, we collect the information you provide so that we can answer your question, provide support or follow up with you. If you establish an account with us, we also collect information you submit during the registration process. At times we conduct online surveys to better understand the needs and interests of our customers and other visitors. When we conduct a survey, we will describe how we may use the information you choose to provide to us. We may have collected similar information from you in the past during previous transactions. We will use that historic information in accordance with this Policy. By using the Services, you are consenting to our continued use of any such information.

How We Use and Share Personal Information

We process personal information in order to provide the Services to you or your organization and perform our obligations under this Policy, our Terms and Conditions of Sale or other contract between you or your organization and MaxCell. We also process personal information for other, business-related purposes in which we have legitimate interests or with your consent (which you may withdraw at any time). These include:

  • Account setup: We use personal information, such as your name, email address, and phone number, to set up and administer your account, provide technical and customer support, verify your identity, and send important account information.
  • Orders: We use personal information to fulfill your order requests.
  • Marketing and events: We use personal information to deliver marketing and event communications to you across various platforms, such as email, telephone, direct mail, and online. You can elect not to receive such communications.
  • Legal obligations: We may be required to use and retain personal information for legal and compliance reasons, such as the prevention, detection, or investigation of a crime; loss prevention; or fraud. We may also use personal information to meet our internal and external audit requirements, information security purposes, and as we otherwise believe to be necessary or appropriate: (a) under applicable law, which may include laws outside your country of residence; (b) to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, which may include such authorities outside your country of residence; (c) to enforce our terms and conditions; and (d) to protect our rights, privacy, safety, or property, or those of other persons.

How We Share Personal Information

We are not in the business of selling, renting or sharing your information to non-affiliated third parties, except as described in this Policy. We may share such information with any of our affiliates or subsidiaries. We may also share applicable information with third-party service providers that perform services on our behalf or when required by law. For example, we may provide your shipping information to a carrier to fulfill your order. We may provide your payment information to a merchant-services vendor to process your payment. If you request information about a particular product or service provided by a third party, we may share information about you or your request with that third party in order to satisfy your request. In some cases, you may be asked to provide information directly to a third party in order to use part of the services. For example, a mobile application that can be used to browse our products may be hosted by a third party, in which case the terms of use and privacy policy for the mobile application will apply to your use of the mobile application and the information you provide. If you provide us with your contact information, we may share it with our supplier partners to use when they work with us. We may also disclose your information for purposes we describe to you when you provide the information, either to comply with your requests or with your specific consent. In the event of a sale, merger, liquidation, dissolution, reorganization or acquisition of MaxCell or all or part of one or more of our lines of business, information we may have collected about you may be transferred to other parties to the transaction.

Where and How Long We Keep Personal Information

The information we collect through the Services is stored on MaxCell servers in the United States. If you are outside of the United States, by submitting information to us you are acknowledging and agreeing to send that information to the United States for the purposes described in this Policy.

MaxCell has policies and rules relating to the retention of personal information. We have an enterprise records retention schedule that is based on a classification scheme consisting of business functions, data classes, and data types. We retain personal information only for as long as we reasonably require it to provide the Services to you, or for legal or other legitimate business purposes. In determining data retention periods, MaxCell takes into consideration local laws, contractual obligations, and the rights, expectations and requirements of our customers. When we no longer need personal information, we securely delete or destroy it.

External Links

For your convenience, our websites may contain hyperlinks to other websites owned by third parties. We can make no representations regarding data collection on third-party websites or through third-party services. We try to link only to websites that share our standards and respect for privacy, but we are not responsible for the content or the privacy practices employed by others. We recommend that you read the privacy policy/statement and terms of use for each website you visit or service you use.

Intellectual Property

The Services contain information, materials, content and technology owned or controlled by us and our licensors are protected by intellectual property laws in the United States and other countries. You may not to remove or tamper with any intellectual property notices (such as copyright and trademark or other, similar notices) in connection with your use of the Services. You also may not copy, adapt, modify, prepare derivative works based upon, distribute, license, sell, transfer, publicly display, publicly perform, transmit, broadcast or otherwise exploit all or any part of the Services except as expressly permitted in a written agreement between you and MaxCell. All trademarks and service marks contained in the Services are the property of their respective owners, and no license or other rights to such trademarks are granted under this Policy.

Additional Terms of Access

MaxCell does not knowingly collect information from or about anyone under the age of 18. You must be at least 18 years old to use the online parts of the Services. If you are under 18 years old, please do not purchase any product or service using the Services without the consent and assistance of your parent or guardian. You may access or change the information you have submitted to MaxCell by logging into your account. Please note that we can only provide access to information you have submitted to MaxCell through the Services and that is still in our possession. We cannot identify cookie, browser, or website usage data that you may have generated by using the Services. Also, you are on notice that we may not retain all of your information. We may destroy or delete your certain information at any time. Depending on your relationship with us there may be additional terms and conditions that apply your use of the Services, such as the terms of use for our mobile applications. Please contact us if you have any questions about what terms apply to you.

Security

We have implemented commercially reasonable and appropriate measures to secure your personal information against accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, no Internet transaction or transmission of data is 100% secure; accordingly, we cannot guarantee the security or integrity of your information. We process personal information and credit card information using an SSL (secure socket layer) connection, and our agreement with our merchant-services vendors require that payments are handled pursuant to PCI compliance standards.

Changes

We reserve the right to make changes to this Policy at any time. Such changes will be posted on our website. By continuing to use the applicable Services, you agree to the terms of the most recent version of this Policy.

Applicable Law; How to Contact Us

The Services and this Policy are governed by United States and Pennsylvania law. If you are outside the United States, please note that the United States may have laws concerning data privacy that are different than such laws in your country of residence. You may have specific rights under applicable data protection laws, notwithstanding the fact that we have selected United States and Pennsylvania law to govern our agreements, including this Policy. For example, you may have the right to lodge a complaint with a data protection authority in your country. You may also have the right to request access to and rectification or erasure of your personal information or restriction of processing of your personal information, or to object to certain types of processing, as well as the right to data portability. Some of your rights may not apply where the use of your information is required in order to fulfill a contractual obligation to you or your organization, or for security or other legal reasons. In addition, some of your rights may need to be exercised by sending your requests to your organization, which may then have the obligation under applicable law to communicate to its service providers, including MaxCell. Whatever the case, we are committed to complying with data protection laws applicable to us and our business, and to assist our customers in their compliance obligations as applicable and appropriate. If you have questions concerning our privacy practices, contact us at: tvcincwebmaster@tvcinc.com. This policy was last updated May 22, 2018.